March 3, 2004 | By: Aimee D. Heald

Goat marketing is a one-year production process which relies heavily on management decisions. 

“Decisions made during this one-year process may clearly determine whether or not the enterprise will be profitable,” said Monty Chappell, Extension sheep and 4-H program specialist at the University of Kentucky College of Agriculture. “Throughout the production year, goat producers have many opportunities to add value to their goats in the marketing process.”

Some opportunities include participation in non-traditional auction sales and Tel-O-Auctions, as well as the development of direct marketing. The UK Cooperative Extension Service, along with Kentucky State University and the Kentucky Department of Agriculture-Department of Agricultural Marketing and Product Promotion will offer production-oriented goat marketing workshops across eastern Kentucky over the next few weeks to cover many important aspects of production as it relates to goat marketing.

Each workshop will begin at 7 p.m. local time and cover a variety of topics such as the impact of weights, grade and management on goat value and how to apply the principles of goat marketing in any enterprise.

Speakers for the workshops are Lee Meyer, UK Extension agricultural economist, Monty Chappell, UK Extension sheep and 4-H program specialist, Terry Hutchens, Extension associate for goat programs at UK and Kentucky State University, and Tess Caudill, a marketing specialist at the Kentucky Department of Agriculture.

The locations, dates, and contacts for the workshops are: Robinson Station, Quicksand, Community Bldg., March 16, contact Lowell Hamilton (606) 666-8812; Floyd County Extension office in Prestonsburg March 22, contact Ray Tackett (606) 886-2668; Laurel County Extension office in London March 25, contact Glen Williams (606) 864-4167; Richardson Livestock Arena at the Morehead State University Farm April 1, contact Bob Marsh (606) 784-5457; and Estill County Extension office in Irvine April 4, contact Eric Baker (606) 723-4557.


Writer: Aimee D. Heald 859-257-4736, ext. 267
Source: Monty Chappell 859-257-2716