July 2, 2003 | By: Aimee D. Heald

While many small businesses benefit from the added exposure the Internet provides, owners may have limited knowledge of web site development. The University of Kentucky College of Agriculture’s Agricultural Communications Services unit, together with the Kentucky Retail Federation, is putting together a one-day seminar set for August 19 to make the process of going online easier.

“This training is designed for small business owners and operators wishing to enhance their business through Internet resources and shopping carts,” said Ashley Griffin, UK Extension communications specialist. “It will include an introduction of the Internet and its uses for business applications, and how to assess web site needs of the small business owner.”

Griffin said it is not a technical seminar for web site developers, rather it is geared toward owners and managers who may not have much web site development knowledge but are interested in finding out if, and how, the Internet fits into their business plan.

The August 19 training will last from 9 a.m. to 4 p.m. at the Fayette County Cooperative Extension Office. Lunch is included in the $60 registration fee and each participant will receive a resource packet.

Griffin said those attending will learn a variety of useful skills. 

“At the end of the day they should be able to know if they need a web site and what advantages one could provide,” she said. “They’ll learn what makes a good web site and how to select a web developer or team.”

Attendees will learn how to create an up-to-date look for their business. Trainers also will lead participants through a business and marketing needs assessment to determine if e-commerce should be in their business plan, and will get them started by creating a storyboard for their web site.

Tod Griffin, assistant vice president of the Kentucky Retail Federation, said he is glad to partner with UK Cooperative Extension in this endeavor and believes seminars such as these keep business owners on the cutting edge of technology and give them the tools they need to make informed business decisions.

"We hope business owners and managers will attend this great seminar to learn if the Internet is right for their business," he said. "This is an opportunity to get straight answers to your questions about web site development, how much it should cost, and if it meets your marketing needs." 

The registration fee is $60 for KRF members and $80 for non-members and is due by Aug. 11. Make the check payable to Kentucky Retail Federation, 512 Capitol Avenue, Frankfort, KY 40601.


Writer: Aimee D. Heald 859-257-4736, ext. 267
Source: Ashley Griffin 859-257-4736, ext. 283