November 16, 2000 | By: Aimee D. Heald
LEXINGTON, KY.

A lot is going on in the University of Kentucky College of Agriculture and its county Extension programs. One way to find out about all these things is by connecting to the Internet.

The College is making available, via the World Wide Web, its print, television and radio news. It's an effort to get agricultural news to more people in Kentucky and try to impact each place agriculture touches. The starting point for these services is http://www.ca.uky.edu/news/. News releases are posted to the web site every week covering research, teaching and Extension efforts of the College.

"Making our print news available on the web adds flexibility to our news operation," said Haven Miller, UK Extension communications specialist. " We can add photos or sound to enhance the message, and since past stories are archived, the information becomes a source that people can return to again and again."

UK is one of 12 land grant institutions who use the Radio Source Network web site to increase access for its radio segments. The segments also are available on the UK web site listed above.

"Radio programs on-line provide listeners an opportunity to gain valuable consumer or agricultural information on-demand," said Bob De Mattina, UK Extension communications specialist. "By using the Internet, an individual can decide when and where they want to listen to the program, and even start and stop it to take notes. Web access to these programs is available to anyone, anytime, on a worldwide basis. Even with statewide distribution to more than 65 radio stations, many people may not be able to receive a participating station. The web page provides these Kentuckians access to the radio news releases."

Print and radio news releases have been available for some time, however a new feature of the agricultural news web site is television news. These stories usually are sent out to stations once a month. Now anyone can see them at anytime. Also, the monthly Extension Today: On The Air television program recently has been added to the web site.

"Some people live in areas where they can't watch our video news releases on television, or the stories are on at a time when people aren't watching TV," said Jeff Franklin, television news coordinator for the UK College of Agriculture. "Having our stories on the Internet is an opportunity for more people to see our stories whenever they want."

The UK agricultural news web site is just another way for the University to reach out to the Commonwealth and get information to as many people as possible. It also provides links to other areas of the College and UK in general. You can submit story ideas or their opinion about the news service or specific stories you watch, read, or listen to while you visit the web site.

Individual URL addresses for each service are as follows:

Print news: http://www.ca.uky.edu/news/

Radio news: http://www.ca.uky.edu/agc/audio/

Television news:http://www.ca.uky.edu/agc/video/index.htm

Extension Today: On The Air:http://www.ca.uky.edu/agc/video/ontheair/

Contact: 

Haven Miller 859-257-3784