Water is important to Kentucky's bourbon industry because of an abundance of limestone in the Bluegrass State, which acts as a filter giving Kentucky's native spirit its unique flavor. Protecting water, and the environment around it, is critical to the bourbon industry and that's why the UK James B. Beam Institute for Kentucky Spirits, and the Kentucky Water Resources Research Institute, are collaborating with Beam Suntory to boost its global initiative for water sustainability. (Read the full story here)